The festival is primarily aimed to promote local products, traditions and culture of the Vayots Dzor and Syunik provinces, as well as to develop rural tourism, which will contribute to the economic development of both regions.

The "Sheep Shearing Festival" presents:

a) the sheep shearing competition between 16 best shearers from the 14 communities of the region.

b) the exhibitions and fair with the produce of local manufacturers, homemade food and popular drinks of the communities.

c) other competitions and games, live music, dance, rope walking, sport tournaments, interactive games for kids (the guests will also have access to the food court, café and playground).